Primer

AI Chatbot forPainting Contractors

Turn the visitors you already pay for into booked estimates. Jade answers every painting question, day or night. She sends your booking link while you’re on the job, so no inquiry goes to the next painter.

Benefits of a painting AI chatbot.

Jade handles the first conversation and hands every lead to you, so better-sorted requests mean better estimates.

  • Answers when you can’t.

    You’re up a ladder from 7 to 4. Every visitor still gets a reply and your booking link, nights and weekends included.

  • Sorted before you drive out.

    Each estimate request shows the rooms or surfaces, the size of the job, the timeline and whether it’s inside, outside or cabinets.

  • You stay in charge.

    Every lead goes to you by text and email, and you give the price. Jade supports your crew, she doesn’t replace you.

  • Fewer wasted estimates.

    Homes outside your service area and jobs below your minimum get a polite reply instead of a booking link. You set these in your dashboard.

  • Better estimate visits.

    You know the scope, the deadline and the surfaces before you knock on the door, so the estimate takes one visit, not two.

  • Better return on your ad money.

    When more of the inquiries you already pay for become booked estimates, and more estimates become signed jobs, your Google Ads and SEO budget goes further.

Every question Jade answers.

The questions homeowners ask on your website, answered in your words. Prices come only from the ranges you add, and anything else goes to your crew lead.

  • Do you paint interiors?
  • Can you paint the outside of my house?
  • Do you paint kitchen cabinets?
  • How much does it cost?
  • Can you help me pick colors and finishes?
  • How long will the job take?
  • I’m selling soon. Can you finish by the 28th?
  • Is my house old enough to have lead paint?
  • Do you service my area?
  • How soon can someone come out?
  • What happens at the estimate?
  • Do you prep and repair walls first?
  • What if I have water stains or peeling paint?
  • Are you licensed and insured?
  • Do you work with businesses?
  • Can I talk to a person?

You know what you’re walking into before you arrive.

You choose which jobs you take, what counts as urgent, and what happens next, in your dashboard instructions. Jade gathers the details and hands every lead to you. She supports your crew, she doesn’t replace you.

The homeowner says

“I want the living room painted”

“We need the living room and hallway done.” “Can you repaint our whole first floor?”

Jade asks the questions you’d ask on the phone, so the request arrives already scoped.

A contact form

What you get

A name, a number and one line.

Still unknown

  • Which rooms
  • Walls, ceilings and trim
  • Current wall condition
  • Address and service area

So you call back to ask.

Jade, the chatbot

What you get

Rooms
Living room and hallway
Surfaces
Walls and trim, no ceilings
Condition
A few nail holes
Service area
Checked, in area
Sent to you byTextEmail

What Jade captures

  • Which rooms
  • Walls, ceilings and trim
  • Current wall condition
  • Address and service area

Live on your site in four steps.

Here is what happens from the moment Jade is on your website.

  1. 1

    Paste one snippet on your website

    Add a single line of code to your site. No developer, no new site, no redesign.

    • 1 line of code
    • 5 minute setup
    • Works on any website
    Paste before the closing body tag
    <script src="https://cdn.paintingchat-ai.example/widget.js" defer></script>
    <script>
      PaintingChatAI.init({
        accountId: "your-account-id"
      });
    </script>
  2. 2

    Jade engages every visitor

    She greets homeowners, answers painting questions and keeps them talking while your crew is on a job.

    • Answers every painting question
    • Speaks in your company’s voice
    • Fully customizable
  3. 3

    She captures what you need to quote

    The rooms or surfaces, the size, the timeline, the address, whether they own the home and how to reach them, all in conversation.

    • No forms. No friction.
    • Job type and timeline
    • Address, scope and ownership

    Ellen Brooks

    Today, 6:42 PM

    Exterior estimateNew
    Job
    Exterior, 2-story house
    Surfaces
    Siding and peeling trim
    Timing
    Within a month
    Address
    418 Alder Court
    Owner
    Yes
    Mobile
    (612) 555-0132
    Email
    ellen.brooks@example.com
  4. 4

    The lead goes straight to your team

    A text and an email with the lead details, and the lead is created in your CRM with the full transcript.

    • Text alert
    • Email alert
    • CRM updated
    Email to the team

    New qualified lead: Ellen Brooks

    Exterior estimate, 418 Alder Court, (612) 555-0132

    Text message to Tom

    New qualified lead: Ellen Brooks, exterior of a 2-story house. 418 Alder Court. (612) 555-0132.

    Lead created in your CRM with the full transcript
Painter rolling yellow paint onto a wall

You paid up to $168 for that 9 p.m. painting inquiry. If nobody answers, they’ll hire another painter.

Jade answers tonight and sends your booking link, so the homeowner books an estimate before they message the next painter.

Cost of one Google Ads inquiry for painting
$95-$168
US painting and wall covering industry revenue
$49.1 billion
Share of chats that turn into a lead sent to your team
33%-50%

Built for how painters win jobs.

Every feature exists to book more estimates and waste less of your time.

Engage every visitor

No job walks away.

Jade

Saturday, 7:30 PM. Crew off the clock.

Do you paint kitchen cabinets too?

Yes, we paint and refinish cabinets. About how many doors and drawers do you have?

Around 30. They're solid wood, a bit worn near the stove.

Got it. What's your address, and when would you like it done?

Estimate keptAnswered in seconds, so this homeowner never called the next painter.

  • Answers while you're up a ladder

    Homeowners ask for estimates at night and on weekends, and hire whoever replies first. Jade replies in seconds, so that job doesn't go to the next painter.

  • Answers the questions that stall an estimate

    Price ranges, how long it takes, prep work and warranty, from pages you approve. Homeowners leave sure, not wondering.

  • Sounds like your company

    Your name, your voice and your face on the chat. More homeowners trust it and say yes to an estimate.

Capture every lead

Waste less time. Go into every estimate prepared.

Ellen Brooks

Qualified before you walk the job

Ready to quote
  • JobExterior, 2-story house
  • SurfacesSiding and peeling trim
  • TimingWithin a month
  • Address418 Alder Court
  • Mobile(612) 555-0132
  • Emailellen.brooks@example.com

Estimate bookedThursday, 10:30 AM. Confirmation texted.

  • Qualifies before you walk the job

    Interior or exterior, surfaces, size, timeline, ownership, address and service area. You know the scope before you knock on the door.

  • Books the estimate

    Open slots from your calendar, confirmed by text. A booked estimate is the step closest to a signed job.

  • Turns visitors into contacts

    Name, mobile and email arrive during the chat, so every interested homeowner becomes a lead you can follow up.

Handle every job

Turn every lead into booked work.

  • New chat on your website: We need the outside of our 2-story house painted within a month. Rule: Exterior estimate. Sent to Tom, Exterior.
  • New chat on your website: Can you repaint three bedrooms and the hallway? Rule: Interior estimate. Sent to Jenna, Interior.
  • New chat on your website: I want my kitchen cabinets refinished. Rule: Cabinet refinishing. Sent to Dale, Cabinets.
  • Alerts you in seconds

    A text and an email with the full transcript land the moment a lead qualifies, so follow-up starts while the homeowner is still interested.

  • Sends each lead to the right person

    Matched by job type, area and who is free. Exteriors go to your exterior lead, cabinets to your cabinet painter, so every lead reaches the person who can close it.

  • Shows which leads become signed jobs

    See which pages, searches and ads bring booked estimates, then put your budget where the jobs are.

When a homeowner is selling, the finish date matters.

If a homeowner mentions they’re selling or moving and need the work done by a date, Jade asks for that date and the property address. She includes it in the lead summary you get by text and email, flags it as a deadline job, and sends your booking link so they can pick the earliest open estimate.

What Jade captures

  • Selling or moving
  • Property address
  • Finish-by date
  • Rooms and surfaces
  • Booking link sent

Sellers who just got a fresh coat often come back for the rest of the house, the exterior, or their next home.

Make Jade your own.

Give your assistant its own name, photo and brand color. Write the context and the rules in your dashboard, and Jade follows them in every conversation. Anything she shouldn’t answer goes straight to your team.

Configuration

General

Brand color
Assistant persona

Choose a preset avatar or upload a custom image.

See which ads and searches bring in real painting jobs.

Jade works with GA4 and Zapier, so you can see what your ad and search budget brings in.

  • See which ads and searches bring jobs.

    With GA4, you see how visitors from paid ads and search turn into chats and leads, so you spend where it works.

  • Send lead details where they’re needed.

    With Zapier, the job type, deadline and contact details go to your follow-up emails, spreadsheets or team alerts.

  • Decide with what homeowners ask.

    Your chats show which jobs and neighborhoods come up each season, so you know what to advertise and say on your site.

Graphics are illustrations, not real data.

Works with your CRM and your website.

Qualified leads go into the job management software your team already uses, and the chatbot goes live on any website in about 5 minutes.

CRM

  • Jobber
  • Housecall Pro
  • ServiceTitan

CMS / Website Builder

  • WordPress
  • Webflow
  • Wix
  • Squarespace
  • Next.js
  • GoDaddy
  • Joomla
  • Drupal

Plan your business around what homeowners ask.

One dashboard shows your lead flow and what homeowners ask about, so you can staff, market and price with real numbers.

Dashboard

Number of Contacts

38

Number of contacts collected with contact info

Total Conversations

212

Total number of conversations with Larkin Painting

Messages Sent

2,904

Total messages sent between homeowners and Jade

Time Saved

5,227

Total amount of time saved in minutes

Contact History

04812JulAugSepOctJul: 6 contactsAug: 9 contactsSep: 11 contactsOct: 12 contacts

Contact Conversion

Conversations without contact info: 174 of 212Contacts: 38 of 212 conversations18%
ContactsConversations

Conversation History

020406080JulAugSepOctJul: 41 conversationsAug: 58 conversationsSep: 62 conversationsOct: 51 conversations

Leads by Page

Which pages on your website start the chats that become leads

  • /exterior-house-painting14
  • /interior-painting11
  • /cabinet-painting-cost9
  • /contact4

Sample data for a fictional painting company, with invented homeowners.

What you can decide with it

  • Who to staff, and when

    46% of chats arrive after 6 PM. Open evening estimate slots and keep someone on the phone.

  • What to advertise

    Cabinet jobs are 18% of chats. Put ad budget behind the jobs homeowners ask about most.

  • What to put on your pricing page

    34 homeowners asked what it costs to paint a house. Explain what affects the price so they stop guessing.

  • Which pages to build next

    /exterior-house-painting brought 14 leads. Write more pages like it for the services you want.

What slow follow-up costs you.

Two quick numbers. We do the math.

Website chats, forms and calls from homeowners

Use your own average

$
What kind of job is it?

Using your own average job value.

Revenue you lose every month

$8,100

About 1.8 jobs lost

Over a year: $97,200

Book a demo

Example math: 30% of inquiries get a slow reply or none, and 10% of those would have booked. A planning tool, not a promise. Revenue is not profit.

Flat monthly price. Cancel anytime.

Sample pricing, based on qualified leads captured each month, not conversations. A lead is a visitor who shares their contact info. No setup charge.

  • Solo

    $99a month

    For 1 to 3 painters

    • Website chat
    • Unlimited conversations
    • Up to 30 leads a month
    • Estimate booking
    • Lead alerts by text and email
  • Crew

    $150a month

    For 4 to 20 painters

    • Everything in Solo
    • Up to 100 leads a month
    • Booking on each estimator’s calendar
    • CRM sync and instant lead handoff
    • Reports from chat to booked estimate
    • Google Analytics 4 and Zapier connections
  • Fleet

    Custom

    For 20 painters and up

    • Everything in Crew
    • Multiple locations
    • Custom reports
    • Dedicated customer success manager
    • White glove onboarding

Questions and answers

Will it give homeowners ballpark prices?

Only price ranges you add to your dashboard instructions. Otherwise it explains what affects the price and sends the link to book the estimate.

Can it tell inside jobs from outside jobs and cabinets?

Yes. Each one has its own questions, so you show up prepared.

What if someone wants just one door painted?

You set your smallest job size in your dashboard instructions. Small or out-of-area jobs get a friendly reply and no booking link.

What about lead paint or safety questions?

It only uses wording you approve. Anything else gets passed to you. It does not give health advice.

Can it answer color and finish questions?

It can use wording you approve, such as finishes for busy rooms, why prep matters, and that final color choices happen at the estimate. It does not pretend to be a designer.

I’m on job sites all day. Do I need to watch the chat?

No. It handles the conversation and sends you each lead by text and email, with a short summary.

Does it answer our phones or customer texts?

No. It only works as a chatbot on your website. Your phone stays the same.

Will this replace my office staff or my crew lead?

No. It handles website questions and helps people book estimates so you can focus on the job in front of you. It’s extra coverage on your site, not a replacement for your team.

Does it help with my Local Services Ads?

Local Services Ads calls and messages go through Google, not your website, so Jade doesn’t answer those. She helps with everyone who lands on your website: from Google Ads, search, your Google Business Profile, or people who look you up after seeing an ad, a truck or a yard sign. That’s the part of your marketing budget she works on.

How long does setup take?

About 5 minutes to go live. You add your details in the dashboard, add your booking link, and paste one short script on your site. It works on WordPress, Wix, Squarespace, Webflow, custom sites and more.

Can I see which ads and searches bring in leads?

Yes. With our GA4 integration, you can see how visitors from your paid ads and from search turn into chats and leads. With our Zapier integration, each lead’s details can go to the other tools you use for follow-up emails, spreadsheets or team alerts, and help you decide where to spend.

Painter on scaffolding painting an exterior wall

See how it would help your customers.

We’ll show you the chatbot on your own website and how Jade handles real situations, then go over pricing.